Field-Tested Sales Strategy

Your sales team doesn't need theory.
It needs a plan that survives contact.

Sales Trenches Consulting builds sales strategy, process, and coaching that hold up under real buyer objections, real quotas, and real deadlines — not just in the slide deck.

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20 Years of Frontline Sales Experience
Industries We Work With
SaaS Financial Services Legal Tech MarTech Recruiting
Operations / Overview

Built for teams who sell for a living

OP. 01

Sales Strategy & Process Design

Pipeline, territory, and playbook design built around how your buyers actually decide.

Details →
OP. 02

Team Training & Enablement

Live coaching and call reviews that change behavior, not just morale for a week.

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OP. 03

Fractional Sales Leadership

An experienced sales leader embedded in your business, on your terms, without the full-time cost.

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"Twenty years of carrying a number teaches you what actually moves a deal — and what's just noise in a slide deck." — Ben Grimm, Founder
Dossier / 01

About Sales Trenches

Sales Trenches Consulting was started on a simple frustration: most sales advice is written by people who haven't carried a quota in a decade.

We work the way sales actually happens — messy calls, stalled pipelines, reps who need a script that survives the first hard question. Every engagement starts with us listening to real calls and reading real CRM data before we suggest a single change.

We're a small, hands-on practice by design. No account handoffs, no junior team doing the real work while a partner presents the slides. The person who diagnoses your sales process is the person who stays on through implementation.

BG

Ben Grimm

Founder & Principal Consultant

20 years carrying quota and leading sales floors across SaaS, financial services, and professional services before founding Sales Trenches Consulting.

Field Manual

How we operate

01

Diagnose before prescribing

We review calls, pipeline data, and win/loss history before recommending a single change.

02

Stay through implementation

Strategy without coaching doesn't stick. We're in the room — or on the call — until it does.

03

Measure what closes deals

We track conversion by stage, not vanity activity metrics that make dashboards look busy.

04

Plain language, no jargon theater

If a rep can't repeat it on a call in their own words, it's not a usable strategy.

Operations Roster

Services

OP. 01

Sales Strategy & Process Design

We map your buyer's real decision path and rebuild your pipeline stages, qualification criteria, and playbooks around it — so reps know exactly what to do at every point in a deal.

Strategy
OP. 02

Team Training & Enablement

Live call coaching, role-play drills, and objection-handling workshops built from your team's actual recorded calls — not a generic sales-training curriculum.

Coaching
OP. 03

Fractional Sales Leadership

An experienced sales leader running your team's cadence, pipeline reviews, and hiring — part-time, for businesses that need senior leadership without a full-time hire.

Leadership

Not sure which operation fits?

Most engagements start with a working session where we look at your pipeline together and figure out where the real gap is.

Request a Consultation
Request / Deployment

Contact Us

Tell us where your sales process is breaking down. We'll respond within one business day to schedule a working session.

Email
contact@salestrenchesconsulting.com
Phone
(406) 555-0148
Response Time
1 business day
Send Request
Request received — we'll be in touch within one business day.